During the Start Your Business Training they will make the First Draft of a Business Plan. This is the documents that states the goal and objectives of their business. They will copy the answers of the exercises to the Business Plan. After filling in the Business Plan, it is handed in for review and correction at the MBC. The MBC will have a feedback session with the entrepreneurs to talk through the whole Business Plan. After the corrections are made the Business Plan is finished. This Final Business Plan can then be used as an investment proposal by applying for a loan with one of the (Micro Finance) Partners.
Step 1 - Training
Prepare the First Draft Business Plan during the Start Your Business TrainingStart Your Training
In the ‘Start Your Business’ Training, they will do 39 exercises. They will copy the answers of these exercises to a ‘Business Plan’. At the end of the training they will have finished the ‘First Draft’ of their Business Plan.
Step 2 - Review
A coaching session with the MBC will make their Business Plan ready for use.Review Business Plan
After they hand in the Business Plan, MBC will check it and will give feedback in a coaching sessions. After the implemented improvements the Business Plan is ready. With it, they can apply for a loan.
Step 3 - Start!
Get capital (Loan, Saving Group, Personal Savings). And start the businessStart Your Business
With the final Business Plan they can apply for a loan at a micro-finance organization, donors or a revolving fund. Other source of capital are joining a Saving Group, their own savings or family’s finances/savings.
Cover Page and Executive Summary
The cover page includes the name of the business, location, legal form, owners and contact information. The executive summary clearly states the vision of the business and its structure. It identifies the products and services, market opportunities and goals of the business for its first few years of operation.
The executive summary includes the amount of money needed, the intended uses of the funds and how the business will be successful in carrying out the activities planned.
The name of the business, where it is located and the owner(s).
Legal form and the vision of the business.
It identifies the products and services being offered.
The target customers
Customer’s motivation why they will buy at this business
Sources of start-up capital.
Business Description
This section provides general information about the business and its competitive advantage. Competitive advantage refers to the characteristics of the products compared to the competition (e.g. service, delivery, and location). The business description includes the name and nature of the business (manufacturing, services, etc.), a brief description of what the business does, price and distribution of products/services and how the business process is structured.
Name and nature of the business
General information about the business
Description of what the business does
Price and distribution of products/services
Competitive advantage
Characteristics of the products
Market Analysis
The Market analysis defines the product precisely. Also, it identifies the clients that the business has. Also the characteristics of the target group is described. The market share is measured and a potential market share of the area is calculated. Taken these factors into considerations, a best means for competing is described, for example the type of sales methods, how communication and advertising is done, and how the distribution network functions.
Defines the product precisely
Identifies existing clients and their characteristics
measures the market potential and market share
Chooses the best means to compete in the market
Describes sales methods, communication and marketing methods, distribution networks
Management Plan
This section describes the management structure of the business. It indicates whether expertise will be recruited in the market (e.g. legal counselling, accountancy services). The personnel section describes the roles and responsibilities of the staff along with the various jobs for the day-to-day operation of the business. The operations section indicates how the goods and services are produced and distributed.
Management structure of the business
Recruiting of expertise (e.g. legal counselling, accountancy services)
Roles and responsibilities of the staff
Tasks for the day-to-day operation of the business
How the goods and services are produced and distributed.
Marketing Plan
This section provides details on how much clients are willing to pay and the factors to be considered when setting the final price. Also it describes the distribution strategy for the product or service. Lastly, in the advertising and promotions section the promotional means, finances and actions for advertising the product or service are explained.
Pricing of the product/service
Factors to be considered when setting the final price
Distribution strategy for the product or service
Advertising and Promoting the product/service
Financial Plan
The financial plan describes the amount of money required for the start-up, a vision of how the business will be financed in future, and the projected performance of the business. The Financial statement comprises an estimate of the total income, total expenses and total cash the owner can invest in the business.
The Income statement describes the best estimate (based on market research) as to how the business will perform over a period of time (revenues and expenditure). And the break-even analysis shows the relationship between sales and costs so as to determine how much production is needed to reach a level whereby the revenue of the business will cover the costs.
Also a projected cash flow in included. It shows the flow of financial resources needed by the enterprise to start and run the business. The capital equipment states an inventory of all of the equipment and material that is already available or necessary for the business.
Amount of money required for the start-up
Financing the business in the future
Projected performance of the business
Estimate of the total invested income, expenses and cash
Estimate how the business will perform
Break-even analysis
Projected cash flow
Capital equipment